mass-story.com

the living art of storytelling in Massachusetts

Storytellers need to pay attention to stories but also to marketing their skills. If you are new to the business of storytelling or revamping your image, here are some sites to help you brand yourself with style!

"Exploring brand marketing concepts is a great way to fine-tune your business model and business practices, but what is branding and why is it important?

A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer."
http://tinyurl.com/ntkbrn

Read on for some interesting 'how to' articles to help you make your mark!

What is Branding and How Important is it to Your Marketing Strategy?
This article will help you “understand that branding is not about getting your target market to choose you over the competition, but getting your prospects to see you as the only one that provides a solution to their problem.”
http://tinyurl.com/aowt4l

A Practical Guide to Branding
From Businessweek – “Define your brand identity—your product's "personality"—before you spend a dime on advertising or marketing.”
http://tinyurl.com/55r9hd

Developing Your Brand Strategy
A step-by-step guide including:
• What is Branding?
• How To Define Your Brand
• Determining Your Brand's Objectives
• Focusing on Your Target Audience
• Discovering and Crushing Your Brand Barriers
• Brand Packaging and Identity
http://tinyurl.com/c2cfr5

Five No Cost Marketing Tips
Everyone is taking a second look at how we are spending our time and money, particularly during these difficult economic times. Here are tips to help you stay above the fray. http://tinyurl.com/7t8zfb

The Fundamentals of Branding
Does branding apply to us? Read on to learn how “the concept of branding applies to any individual, organization, product, or service, as long as there is a transaction between human beings.”
http://tinyurl.com/desav9

What is Branding? Are you sure you know?
Understanding branding is as ‘easy as pie’ with this visual.
http://tinyurl.com/c8knqg

The Non-Profit Tagline Report - An In Depth Survey and Analysis: Building Your Brand in Eight Words or Less http://tinyurl.com/dyj69s

If you wish to use or disseminate any of the above sites from my newsletter with their accompanying synopses, please contact me for permission at storybug@aol.com. Permission for private use is granted.

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FIRST PRIZE AT GRAND SLAM STORY SLAM

Grand Prize for South Shore Grand Slam Story Slam generously donated by Nicolette Heavey and Stories In The Streets (A Maine Get Away)

https://www.facebook.com/StoriesInTheStreets

Stories in the Streets in an outreach literacy program that focuses on families in at-risk areas and fosters community engagement in storytelling by: 1) Creating opportunities for public storytelling wherever families gather — a farmer’s market, laundromat, or food line; and, 2) Offering storytelling workshops that raise family engagement in literacy, cultural awareness and community understanding.  The program is currently active in Lawrence, Brockton and Randolph.

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What is a story slam? Get the FAQs! 9 Replies

Started by Norah Dooley in Uncategorized. Last reply by Tamara Safford Feb 4, 2014.

Press Clippings 2012-2013 - Links and as a Pdf

Started by Norah Dooley in Sample Title Jun 26, 2013.

Storytelling is front page news in Boston...12/22/12 2 Replies

Started by Norah Dooley in Sample Title. Last reply by Brendyn Schneider Dec 23, 2012.

Grand Slam Story Slam Fuller Craft Museum May 7th

The South Shore story Slams presents The GRAND SLAM STORY SLAM MAY 5TH @The Company Theater 6:30PM the winners of Doyles and SS Story Slam Season compete for Maine Getaway valued at  $1,000. Get your tickets before they are gone $25.00 in advance $20.00 members at door $30.00 non members 

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