the living art of storytelling in Massachusetts

Set at 10 seconds a page - dunno if that is too fast or slow for reading. Everyone reads at different speeds so one can always stop and start and reverse.

Part rant - part tutorial but all an invitation to get the word out!

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Comment by andrea lovett on January 26, 2010 at 4:39pm
very very good!
Comment by Karen Chace on August 13, 2009 at 11:34am
Hi Norah,

As you requested, I am posting my thoughts I shared on the LANES listserv with regard to ganering attention for storytelling events.

Recently we had a similar discussion on the Storytell listserv and folks were lamenting the slow death of print newspapers and discussion various ways to get the word out. And yes, I agree, magazines and newspapers are slowly disappearing, going the way of the dinosaur, but they are still useful as ONE tool. Five ladies, in their mid-20's came to hear Lani last Saturday. Why? They were looking for something different to do and found it the Events section of the newspaper. When I do the PR for the Story Cafe I use a number of different avenues:

1. Press releases in newspaper
2. Flyers with our "Story Cafe" logo go in different locations in the downtown area. I think a logo is important for a two reasons: 1) It says, "professional" and 2) When folks become familiar with it they automatically connect it with the venue.
3. Free online event calendars such as,,, the UMass/Dartmouth campus Events calendar and TV channel, and of course, Massmouth.
4. The venue location for the Story Cafe, ArtWorks, has their own mailing list as well and does due diligence in placing the evening on their website as well as emailing their newsletter/calendar out to folks.
5. I also highlight the event in my own online newsletter (subscription is almost up to 800)
6. Four listservs: three for storytelling, one for librarians
7. My own blog

* We are also working on raising interest in the realm of radio, so far no bites, but we are still 'working it."

The point is, we need to stop preaching to the choir, fan out, don't just send your event to storytellers, get it out among the expanded population. Postcards, brochures and business cards still have their place but if we want to attract the next generation, we have to bring it to them by merging the old with the new.

My two cents. :)
Karen Chace


Grand Prize for South Shore Grand Slam Story Slam generously donated by Nicolette Heavey and Stories In The Streets (A Maine Get Away)

Stories in the Streets in an outreach literacy program that focuses on families in at-risk areas and fosters community engagement in storytelling by: 1) Creating opportunities for public storytelling wherever families gather — a farmer’s market, laundromat, or food line; and, 2) Offering storytelling workshops that raise family engagement in literacy, cultural awareness and community understanding.  The program is currently active in Lawrence, Brockton and Randolph.


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